About Me

I am currently working as Senior Marketing Executive for BJP a not-for-profit, an academic publisher specialised in Orthopaedics with responsibility for marketing their portfolio of academic subscription and Open Access journals. My duties include:

• Monitor and oversee the delivery of the annual marketing plan to support the full Bone & Joint Publishing portfolio and online services, within agreed budgets.
• Organise conferences in the UK and abroad (e.g. book stand space at conferences, organise reception events, prepare promotional material for display)
• Liaise with our business partners (mostly orthopaedic associations) to arrange marketing exchange, members’ benefits, special offers and joined receptions at events
Dispatch campaigns or work with agencies to ensure campaigns are dispatched on time and to budget (e.g. direct mail).
• Report on the performance of the stated outcomes of the marketing plan, including data analysis, ROI calculations and website usage statistics.
• Oversee the production of marketing campaigns and materials, liaising with external agencies such as designers and printers where necessary.
• Acquire, collate and de-dupe data for these campaigns from relevant sources.

I was covering two roles between different departments within Hart Publishing, Bloomsbury Professional. My split role required me to be organised and versatile. Editorial: Managing manuscript timelines for the weekly schedules within Biblio3 and Excel, Regular liaison with authors (lawyers, academics, barristers, judges) to keep an accurate track of which titles are expected to enter production. Constant contact with authors about their manuscripts, delivery times, formatting, etc. Liaising with the head designer at Bloomsbury, Hart editor and authors to produce marketable and unique covers. Marketing: Liaison with legal journals, academic journals, newspapers, blogs and various media outlets to promote Hart books. Responsible for uploading, organising and managing review lists, i.e. handling which quotations will be used for the website, maintaining long-standing relationships with journals, filing every review written; keeping track of books sent for review and reviews received. Contacting various associations and societies for promotional purposes Producing flyers and promotional work using InDesign, Excel, Biblio3 Website maintenance (ad-hoc) Customer services: Handling customer and distributor relations to maintain positive relationships Managing the general Hart mailbox, thus dealing with publishing enquiries, orders, inspection copies, reviews. Sharing telephone duties with colleagues to efficiently answer calls during peak times.

I gained relevant experience in a variety of fields such as marketing- i.e. creation of promotional material for publisher clients; sales support, data analysis and research and client management - e.g. updating reports for publisher clients.

My Education

My Certificates

• Advanced Google Analytics Certificate (Google);
• Advanced Google Ads Certificate (Google);
• SEO Foundations (LinkedIn);
• SheCodes Frontend Certificate