The main issues I tried to address were to find the best target audience for the newsletter both organically and via paid promotion and to attract and nurture your new audience after conversion. First I created a form where our existing audience was able to opt-in to receive the new newsletter. Then, I promoted the new newsetter to our existing list via email marketing, a series of Twitter posts and by adding a banner to our website with direct link to the form. I advertised the most popular post to lookalike audience and started collecting fresh email addresses of those interested in the subject of the newsletter.Add email addresses on Twitter and started doing ads to retarget those who didn't sign up. When eventually the list of sign ups grew to 1k it was time to start the next phase.
Phase 2: CONVERTStart an automation email sequence targeting the new acquired newsletter sign-ups and offer a discount valid for a limited time. At the same time website launched a referral program to extend to all subscribers.
Automation email sequence & socials